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BioNicky Chang Bi, Ph.D., is an assistant professor of public relations and advertising of the School of Communication at the University of Nebraska, Omaha, U.S.A. Her research interests include strategic communication, public relations, advertising, customer psychology, and health communication. She teaches both undergraduate and graduate students and courses including Capstone for Public Relations and Advertising, Strategic Communication, Journalism and Mass Communication Theroies, Computer-Mediated Communication, Social Media, and Quantitative Research Methods. She is a member of Public Relations Society of America (PRSA) and American Advertising Federation (AAF) and work closely with the industry. She also worked as an assistant marketing manager in Hong Kong before she came to U.S. Her current research focuses explore why and how people engage in electronic word-of-mouth communication on social media.
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EducationAug 2015 - May 2019 Bowling Green State University
Media and Communication, Ph.D. Sep 2013 – Aug 2015 Kent State University Public Relations, M.A. Sep 2009 - Jun 2010 Hong Kong Baptist University Media Management, M.A. Sep 2005 - Jul 2009 Beijing International Studies University Journalism, B.A. AffiliationMember, Public Relations Society of America
Member, American Advertising Federation Member, Association for Education in Journalism and Mass Communication Member, The Broadcast Education Association Member, International Communication Association Member, Chinese Communication Association |
