Nicky Chang Bi, Ph.D., is an assistant professor of public relations and advertising of the School of Communication at the University of Nebraska, Omaha, U.S.A. Her research interests include prosocial strategic communication, brand activism, media psychology, and health communication. Her current research explores why and how people engage with social influencers and electronic word-of-mouth communication.
She teaches both undergraduate and graduate students and courses including Capstone for Public Relations and Advertising, Strategic Communication, Journalism and Mass Communication Theories, Computer-Mediated Communication, Social Media, and Quantitative Research Methods.
She serves on the editorial board of Research in Journal of Interactive Marketing and the Mass Communication and Society Division committee (AEJMC).
Prior to her graduate studies in the U.S., she worked in the industry in Hong Kong. She prepared marketing and communication materials, launched events and campaigns, and developed social strategic plans for her companies.
Aug 2015 - May 2019 Bowling Green State University
Media and Communication, Ph.D.
Sep 2013 – Aug 2015 Kent State University
Public Relations, M.A.
Sep 2009 - Jun 2010 Hong Kong Baptist University
Media Management, M.A.
Sep 2005 - Jul 2009 Beijing International Studies University
Member, Public Relations Society of America
Member, American Advertising Federation
Member, Association for Education in Journalism and Mass Communication
Member, The Broadcast Education Association
Member, International Communication Association
Member, Chinese Communication Association