Bi, N. C. & Zhang, R. (2022, November). Product Type Matters: The Effects of Wishful Identification and Parasocial Relationship with Social Media Influencers on Purchase Intentions and Secondary Product Endorsements. Paper will be presented to Applied Communication Division at 2022 NCA 108th Annual Convention, New Orleans, LA.
Zhang, R., Mercado, T., & Bi, C. (2022, November). This brand is #Cancelled”: Exploring crisis communication in the age of cancel culture and influencer marketing. Public Relations Division. 2022 National Communication Association (NCA) 108th Annual Conference, New Orleans, LA., U.S.
Zhang, R., Pruitt, S., & Bi, C. (2022, November). Do Zoom meetings really help? A comparative analysis of synchronous and asynchronous online learning during Covid-19 pandemic. Instructional Development Division. 2022 National Communication Association (NCA) 108th Annual Conference, New Orleans, LA., U.S.
Bi, N.C. & Zhang, R. (2021, November). Understanding YouTube eWOM Effec1veness: The Media1on of eWOM sharing and the Moderation of Self-esteem on the Effects of Wishful Identification, Parasocial Relationship on Purchase Intention. Paper will be presented to Applied Communication Division at 2021 NCA 107th Annual Convention, Seatle, WA.
Bi, N.C. & Zhang, R. (2021, November). "I Can’t See the Comments”: Moderation Effects of Interactivity Cues on Sharing Social Media Micro-News among Different Public Segmentation. Paper will be presented to Public Relations Division at 2021 NCA 107th Annual Convention, Seatle, WA.
Bi, C. (2020, August). China-US Research Collaboration Panel: The US-China Trade War Project at 2020 AEJMC Annual Conference, San Francisco, Virtual.
Bi, C. (2020, August). Issue Controversiality Matters: How Emotions and Imagined Audience Influence the Decision to Share Societal Issue-Related Facebook Posts?. Paper presented to the Mass Communication and Society Division at 2020 AEJMC Annual Conference, San Francisco, Virtual.
Bi, C., & Zhang, R. (2020, April). What Influences American Public’s Co-Production of News About the Trade Conflict? Paper present at BEA Annual Conference, Virtual Vegas.
Bi, C. (2019, November). “My Friend Shared This”: An Investigation of The Effects of Two-layered Source Cue and Source Credibility on Forwarding Facebook Messages. Paper present at National Communication Association. Baltimore, MD, U.S.
Zhang, R & Bi, C. (2019, September). Prioritizing Publics with the Most Political Public Relations Impact: An Investigation of Social Media Discussions on US-China Trade War. Paper presented at China Go Global. Winter Park, FL, U.S.
York, C., Paul, N., Turcotte, J., & Bi, C. (2019, August) Emotional Contagion on Facebook: An Experiment Examining Facebook News Comments, Affective Response, and Posting Behavior. Presented at the Association for Education (Second Place Faculty Paper) in Journalism and Mass Communication (AEJMC) convention. Toronto, Canada.
Bi, C., & Zhang, R. (2019, May). Chatting with My Peers: Bridging Internal Stakeholders’ Social Media Engagement and Their Organizational Identification. Public Relations Division, 2019 ICA 69th Annual Conference. Washington DC, U.S.
Zhang, R., & Bi, C. (2019, May). Do K-Pop Consumption and Direct Contact with Koreans Affect American Audiences’ Perception on South Korea and Its Products? Popular Culture Division, 2019 ICA 69th Annual Conference. Washington, D.C.
Bi, C., & Yun, G. W. (2018, May). The need of searching prescription drug information in Google and the drug advertisement websites: A Content Analysis. Poster to be presented at Communication and Technology Division at 2018 ICA 68th Annual Conference. Prague, Czech Republic.
Bi, C., & Zhang, R. (2017, November). Direct and mediated intergroup contact: the attitudes toward Korea, Koreans, Korean culture, and Korean products. Paper presented to International and Intercultural Communication Division at 2017 NCA 103rd Annual Convention, Dallas, TX.
Zhang, R., Bi, C., & Ha, L. (2017, November). Motivation and positive effects of taking, viewing, and posting different types of selfies on social media: a cross-national comparison. Poster presented at 2017 NCA 103rd Annual Convention, Dallas, TX.
Bi, C. (2017, September). The Effectiveness of Word-of-Mouth and Electronic Word-of-Mouth: A Literature Review. Paper presented at 2017 BEA Super-Regional Conference, Pittsburgh, PA.
Bi, C., Zhang, R., & Ha, L. (2017, May). Who are More Likely to Share Online Product Review Videos and be Influenced by them. Poster presented to the Information Systems Division at 2017 ICA Annual Conference, San Diego, CA.
Bi, C. & Zhang, R (2017, May). The Effectiveness of Online Communication Strategies on A Vaccine Crisis of China. Paper presented to the Chinese Communication Association at 2017 ICA Annual Conference, San Diego, CA.
Zhang, R & Bi, C. (2017, April). Effects of international parasocial relationships: consumption of k-pops and interest in Korea. Poster presented to International Division at 2017 BEA Annual Conference, Las Vague, NV.
Bi, C. (2016, August). The framing of online commenting: Commenting effects on audiences’ perceptions of a public health issue in the context of social media. Paper presented to the Graduate Student Interest Group at 2016 AEJMC Annual Conference, Minneapolis, MN.
Ha, L., Jiang, W., Bi, C. Zhang, R., Zhang, T., & Wen, X. (2016, June). Current citation trends of journalism and mass communication scholarship and the role of total online access as a predictor of citations. Paper presented at 2016 World Journalism Education Congress, Auckland, New Zealand.