NICKY CHANG BI
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Conference Presentation

Referred Conference Papers
  • Bi, N.C. & Zhang, R. (2021, November). Understanding YouTube eWOM Effec1veness: The Media1on of eWOM sharing and the Moderation of Self-esteem on the Effects of Wishful Identification, Parasocial Relationship on Purchase Intention. Paper will be presented to Applied Communication Division at 2021 NCA 107th Annual Convention, Seatle, WA.
  • Bi, N.C. & Zhang, R. (2021, November). "I Can’t See the Comments”: Moderation Effects of Interactivity Cues on Sharing Social Media Micro-News among Different Public Segmentation. Paper will be presented to Public Relations Division at 2021 NCA 107th Annual Convention, Seatle, WA.
  • Bi, C. (2020, August). China-US Research Collaboration Panel: The US-China Trade War Project at 2020 AEJMC Annual Conference, San Francisco, Virtual.
  • Bi, C. (2020, August). Issue Controversiality Matters: How Emotions and Imagined Audience Influence the Decision to Share Societal Issue-Related Facebook Posts?. Paper presented to the Mass Communication and Society Division at 2020 AEJMC Annual Conference, San Francisco, Virtual.
  • ​​Bi, C., & Zhang, R. (2020, April). What Influences American Public’s Co-Production of News About the Trade Conflict? Paper present at BEA Annual Conference, Virtual Vegas.
  • Bi, C. (2019, November). “My Friend Shared This”: An Investigation of The Effects of Two-layered Source Cue and Source Credibility on Forwarding Facebook Messages. Paper present at National Communication Association. Baltimore, MD, U.S.
  • Zhang, R & Bi, C. (2019, September). Prioritizing Publics with the Most Political Public Relations Impact: An Investigation of Social Media Discussions on US-China Trade War. Paper presented at China Go Global. Winter Park, FL, U.S.
  • York, C., Paul, N., Turcotte, J., & Bi, C. (2019, August) Emotional Contagion on Facebook: An Experiment Examining Facebook News Comments, Affective Response, and Posting Behavior. Presented at the Association for Education (Second Place Faculty Paper) in Journalism and Mass Communication (AEJMC) convention. Toronto, Canada.
  • Bi, C., & Zhang, R. (2019, May). Chatting with My Peers: Bridging Internal Stakeholders’ Social Media Engagement and Their Organizational Identification. Public Relations Division​, 2019 ICA 69th Annual Conference. Washington DC, U.S.
  • Zhang, R., & Bi, C. (2019, May). Do K-Pop Consumption and Direct Contact with Koreans Affect American Audiences’ Perception on South Korea and Its Products? Popular Culture Division, 2019 ICA 69th Annual Conference. Washington, D.C.
  • Bi, C., & Yun, G. W. (2018, May). The need of searching prescription drug information in Google and the drug advertisement websites: A Content Analysis. Poster to be presented at Communication and Technology Division at 2018 ICA 68th Annual Conference. Prague, Czech Republic.
  • Bi, C., & Zhang, R. (2017, November). Direct and mediated intergroup contact: the attitudes toward Korea, Koreans, Korean culture, and Korean products. Paper presented to International and Intercultural Communication Division at 2017 NCA 103rd Annual Convention, Dallas, TX.
  • Zhang, R., Bi, C., & Ha, L. (2017, November). Motivation and positive effects of taking, viewing, and posting different types of selfies on social media: a cross-national comparison. Poster presented at 2017 NCA 103rd Annual Convention, Dallas, TX.
  • Bi, C. (2017, September). The Effectiveness of Word-of-Mouth and Electronic Word-of-Mouth: A Literature Review. Paper presented at 2017 BEA Super-Regional Conference, Pittsburgh, PA.
  • Bi, C., Zhang, R., & Ha, L. (2017, May). Who are More Likely to Share Online Product Review Videos and be Influenced by them. Poster presented to the Information Systems Division at 2017 ICA Annual Conference, San Diego, CA.
  • Bi, C. & Zhang, R (2017, May). The Effectiveness of Online Communication Strategies on A Vaccine Crisis of China. Paper presented to the Chinese Communication Association at 2017 ICA Annual Conference, San Diego, CA.
  • Zhang, R & Bi, C. (2017, April). Effects of international parasocial relationships: consumption of k-pops and interest in Korea. Poster presented to International Division at 2017 BEA Annual Conference, Las Vague, NV.
  • Bi, C. (2016, August). The framing of online commenting: Commenting effects on audiences’ perceptions of a public health issue in the context of social media. Paper presented to the Graduate Student Interest Group at 2016 AEJMC Annual Conference, Minneapolis, MN.
  • Ha, L., Jiang, W., Bi, C. Zhang, R., Zhang, T., & Wen, X. (2016, June). Current citation trends of journalism and mass communication scholarship and the role of total online access as a predictor of citations. Paper presented at 2016 World Journalism Education Congress, Auckland, New Zealand.
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  • Home
  • Research Studies
  • Publications
    • Conference presentation
  • Teaching and Professional Experience
  • Honors, Service and more
    • Advisor of Ad Club
  • Contact