I believe in active learning and community collaboration.


Teaching


​Professional Experiences
JMC 3350 Media Research Method
Fall 2019 to 2024, Spring 2020, 2024

JMC 4040 Social Media Measurement
2025 Spring

JMC 4260 Media Relations
2024 Fall

JMC 4250 Strategic Writing for PR&Ad
Every Spring from 2020 to 2023

CMST 4190/8196 Computer-Mediated Communication
Fall 2021, 2022, 2024

JMC 4450 Capstone for Public Relations and Advertising
2019 Fall to 2025 Spring
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​MDIA 3610 Media and Strategic Communication
Spring, 2017 to ​2019

​MDIA 3520 Social Media
2018 Fall, 2019 Spring

CMST 1110 Public Speaking Funds/COM1020 Public Speaking
2015 Fall, 2016 Spring, 2016 Fall, ​2017 Fall, 2020, 2021 Summer

COMM 8570 Foundations of Journalism and Mass Communication
2022 Spring

COMM 8010 Seminar in Communication Research: Quantitative Emphasis
2021 Spring
Aug. 2019 - Now, Assistant Professor, University of Nebraska at Omaha, Omaha, NE
  • Teach courses including strategic writing for public relations and advertising, media relations, audience research, social media measurement, data analysis, etc.;
  • Conduct end-to-end primary research including surveys,  behavioral experiments, and interviews;
  • Collect, analyze, and describe survey data;
  • Scrape social media data.

January 2016 - May 2016, Instructor in Record, Bowling Green State University, Social Media Manager
  • Conducted survey and in-depth interview research to understand media users’ attitudes and behaviors;
  • Managed social media accounts including Facebook page and Twitter for the School of Communication;
  • Taught strategic communication, social media, and public speaking classes.
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Aug 2013 - July 2015, Assistant Marketing Manager, China Dragon.co. (remote)
  • Conducted audience research through member feedback to enhance the overall customer experience of golf clubs and riding clubs;
  • Supported public relations campaigns and ensured campaigns designed to enrich member engagement;
  • Employed data-driven insights to tailor communications that significantly improved user interaction and satisfaction;
  • Conducted social media analysis to optimize online presence and foster a positive and engaging community for members of the golf and riding club.

Nov 2010 - May 2012, Marketing Coordinator, VanceInfo.co (Pactera Technology International Ltd.)
  • Worked with cross-functional teams including project managers, engineers, and sales to execute projects such as software training, exhibitions, etc.;
  • Conducted market and competitor research to enhance the effectiveness of marketing messaging and campaigns; 
  • Produced marketing materials for software solutions within the travel and transportation sector;
  • Designed social media strategies and managed accounts such as a Facebook page to boost user interaction and satisfaction for travel and transportation software solutions.
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