Bi, N. C., Lu, Y., Ha, L, &. Chen, P. (2021). Attitude change toward Chinese during the US-China trade conflict: The effects of social media news sharing and perceived newsfeed performance. Online Information Review. doi: 10.1108/OIR-05-2020-0178
Bi, N. C. (2021). How Emotions and Issue Controversy Influence the Diffusion of Societal Issues with Imagined Audience on Facebook. Behaviour & Information Technology. doi: 10.1080/0144929X.2020.1869307
Bi, N. C. & Zhang, R. (2021). Chatting with peers: bridging motivations of internal social media Use, online Interaction, and organizational identification. China Media Research, 17(1):98-118.
Zhang, R., Bi, C., & Chen, P. (2020). Attitude as situational motivation of communicative actions: Navigating U.S.- China trade dispute through situational theory of problem solving. Asian Communication Research, 17(2), 11-39. doi:10.20879/acr.2020.17.2.11
Zhang, R., Bi, N. C., Kodzi, P., Goodwin, A., Wasilewski, K., & McKurdy, E. (2020). From K-pop to Korean products: An investigation into the mediating effects of imitation and attitudes toward Korean culture and products. (Accepted). Journal of Cultural Marketing Strategies, 5(1), 1-13.
Zhang, R. & Bi, N. C. (2019). Do K-Pop consumption and direct contact with Koreans affect American audiences’ perception on South Korea and its products? Asian Communication Research, 16(1), 73-106. doi: 10.20879/acr.2019.16.1.73.
Bi, N. C., Zhang, R., & Ha, L. (2019). Does valence of product review matter? The mediating role of self-effect and third-person effect in sharing YouTube word-of-mouth (vWOM). Journal of Research in Interactive Marketing, 13 (1), 79-95. doi: 10.1108/JRIM-04-2018-0049
Bi, C., Zhang, R., & Ha, L. (2018). The government’s public health crisis response strategies and online opinion leaders in China: A case study of the 2016 illegal expired vaccine scandal. China Media Research,14 (2): 16-28.
Ha, L., Bi, C., & Zhang, R. (2018). Leadership style and success experience of Chinese women academic leaders. China Media Research, 14 (1): 1-10.
Ha, L., Jiang, W., Bi, C., Zhang, R., Zhang, T., Wen, X. (2016). How online usage of subscription-based journalism and mass communication research journal articles predicts citations. Learned Publishing, 29, 183-192. doi: 10.1002/leap.1036.
Bi, C. (2010 in Chinese). New mobile media industry development under media convergence context. Journal of International Communication, 11, 83-88.
Zhang, R., Ha, L., & Bi, N. C. (in print). How Perceptions of Chinese Immigrants and Mainland Chinese, Media Use, and Political Ideology Affect Americans’ Opinion of the U.S.–China Trade War in Ha, Louisa and Lars Willnat (e.d.), The U.S.-China Trade War: War and Peace Journalism in the Digital Age.
Bi, C. (2018). (2018). Product review videos on YouTube as eWOM. In Ha, L. (2018 ed.). The Audience and Business of YouTube and Online Videos (pp. 59-72). Lanham, MD: Rowman & Littlefield.
Zhang, R., & Bi, C. (2018). (2018). YouTube and other social media. In Ha, L. (2018 ed.). The Audience and Business of YouTube and Online Videos (pp. 85-96). Rowman & Littlefield.
Refereed Book Chapter
Zhang, R., Bi, C., & Ha, L. (2017). Motivation and positive effects of taking, viewing, and posting different types of selfies on social media. In Hai-Jew, S. (2017). Selfies as a Mode of Social Media and Work Space Research. Hershey, PA: IGI Global. doi: 10.4018/978-1-5225-3373-3
Bi, C. (2017, August 3). Book Review: The Age of Sharing by Nicholas A. John [Review of the book The Age of Sharing by Nicholas A. John]. Journalism & Mass Communication Quarterly, 94 (3). doi: 10.1177/1077699017719455