Bi, N. C., & Zhang, R. (2024) Global Perspectives on Social Media Influencers and Strategic Business Communication. Hershey, PA: IGI Global. doi: 10.4018/979-8-3693-0912-4.
Bi, N. C., Zhang, R., Kim, K., Wang, F. (2025). Antecedents and Outcomes of News Authentication: The Role of Comment Congruence, Fake News, and Social Media Credibility on News Sharing. Online Information Review.
Bi, N. C., Zhang, R., & Chen, P. (2024). Interactive Cue Matters: The Moderation Role of Situational Factors on the Effects of User Comments on News Sharing. Communication and the Public. [Impact Factor: 3.6]. https://doi.org/10.1177/20570473241256987
Bi, N. C. & Lu, Y. (2023). Selective Electronic Word-of-Mouth: The Roles of Issue Controversiality and Issue Involvement. The Journal of Social Media in Society, 12(1), 209-234.
Bi, N. C. & Zhang, R. (2022). “I Will Buy What My ‘Friend’ Recommends”: The Effects of Parasocial Relationships with YouTube Influencers, Influencer Credibility, and Self-Esteem on Purchase Intentions. Journal of Research in Interactive Marketing, 17(2), 157-175. [Impact Factor: 8.2]. doi: 10.1108/JRIM-08-2021-0214.
Bi, N.C. & Zhang, R. (2022). Electronic Word-of-Mouth and social media. In Jeremy H. Lipschultz, Karen Freberg, and Regina Luttrell (Eds.). The Emerald Handbook of Computer-Mediated Communication and Social Media (pp. 37-50). Bingley, UK: Emerald Group Publishing.
Bi, N. C. (2021). How Emotions and Issue Controversy Influence the Diffusion of Societal Issues with Imagined Audience on Facebook. Behaviour & Information Technology. [Impact Factor: 3.7]. doi: 10.1080/0144929X.2020.1869307
Bi, N. C. & Zhang, R. (2021). Chatting with peers: bridging motivations of internal social media Use, online Interaction, and organizational identification. China Media Research, 16(3):1-14.
Bi, C., Zhang, R., & Ha, L. (2019). Does valence of product review matter? The mediating role of self-effect and third-person effect in sharing YouTube word-of-mouth (vWOM). Journal of Research in Interactive Marketing, 13 (1), 79-95. [Impact Factor: 8.2]. doi: 10.1108/JRIM-04-2018-0049
Bi, C. (2018). Product review videos on YouTube as eWOM. In Ha, L. (2018 ed.). The Audience and Business of YouTube and Online Videos (pp. 59-72). Lanham, MD: Rowman & Littlefield.
