Bi, N. C. & Zhang, R. (2022). “I Will Buy What My ‘Friend’ Recommends”: The Effects of Parasocial Relationships with YouTube Influencers, Influencer Credibility, and Self-Esteem on Purchase Intentions. Journal of Research in Interactive Marketing. doi: 10.1108/JRIM-08-2021-0214
Bi, N.C. & Zhang, R. (In print). Electronic Word-of-Mouth and social media. In Jeremy H. Lipschultz, Karen Freberg, and Regina Luttrell (Eds.). The Emerald Handbook of Computer-Mediated Communication and Social Media (pp.37-50). Bingley, UK: Emerald Group Publishing.
Bi, N. C., Lu, Y., Ha, L, &. Chen, P. (2021). Attitude change toward Chinese during the US-China trade conflict: The effects of social media news sharing and perceived newsfeed performance. Online Information Review, 45(3):599-613. doi: 10.1108/OIR-05-2020-0178
Bi, N. C. (2021). How Emotions and Issue Controversy Influence the Diffusion of Societal Issues with Imagined Audience on Facebook. Behaviour & Information Technology. doi: 10.1080/0144929X.2020.1869307
Bi, N. C. & Zhang, R. (2021). Chatting with peers: bridging motivations of internal social media Use, online Interaction, and organizational identification. China Media Research, 16(3):1-14.
Zhang, R., Bi, C., & Chen, P. (2020). Attitude as situational motivation of communicative actions: Navigating U.S.- China trade dispute through situational theory of problem solving. Asian Communication Research, 17(2), 11-39. DOI:10.20879/acr.2020.17.2.11
Zhang, R., Bi, N. C., Kodzi, P., Goodwin, A., Wasilewski, K., & McKurdy, E. (2020). From K-pop to Korean products: An investigation into the mediating effects of imitation and attitudes toward Korean culture and products. Journal of Cultural Marketing Strategies, 5(1), 1-13.
Zhang, R. & Bi, N. C. (2020). Do K-Pop consumption and direct contact with Koreans affect American audiences’ perception on South Korea and its products? Asian Communication Research, 16(1), 73-106. doi: 10.20879/acr.2019.16.1.73.
Ha, L. Bi, C. & Zhang, F.R. (2019) Leadership Style and Success Experience of Chinese Women Academic Leaders in China, Taiwan, and the United States. In Chin-Chung Chao and Louisa Ha (Eds.). Asian Women Leadership: A Cross-National and Cross-Sector Comparison. New York, NY: Routledge. https://doi.org/10.4324/9780429025815
Bi, C., Zhang, R., & Ha, L. (2019). Does valence of product review matter? The mediating role of self-effect and third-person effect in sharing YouTube word-of-mouth (vWOM). Journal of Research in Interactive Marketing, 13 (1), 79-95. doi: 10.1108/JRIM-04-2018-0049
Bi, C., Zhang, R., & Ha, L. (2018). The government’s public health crisis response strategies and online opinion leaders in China: A case study of the 2016 illegal expired vaccine scandal. China Media Research,14 (2): 16-28.
Ha, L., Bi, C., & Zhang, R. (2018). Leadership style and success experience of Chinese women academic leaders. China Media Research, 14 (1): 1-10.
Bi, C. (2018). Product review videos on YouTube as eWOM. In Ha, L. (2018 ed.). The Audience and Business of YouTube and Online Videos (pp. 59-72). Lanham, MD: Rowman & Littlefield.
Zhang, R., & Bi, C. (2018). YouTube and other social media. In Ha, L. (2018 ed.). The Audience and Business of YouTube and Online Videos (pp. 85-96). Rowman & Littlefield.
Zhang, R., Bi, C., & Ha, L. (2017). Motivation and positive effects of taking, viewing, and posting different types of selfies on social media. In Hai-Jew, S. (2017). Selfies as a Mode of Social Media and Work Space Research. Hershey, Bi, C. (2017, August 3). Book Review: The Age of Sharing by Nicholas A. John [Review of the book The Age of Sharing by Nicholas A. John]. Journalism & Mass Communication Quarterly, 94 (3). doi: 10.1177/1077699017719455
Ha, L., Jiang, W., Bi, C., Zhang, R., Zhang, T., Wen, X. (2016). How online usage of subscription-based journalism and mass communication research journal articles predicts citations. Learned Publishing, 29, 183-192. doi: 10.1002/leap.1036.