Projects and Lab |
I am affiliated with UNO's Emerging Media Lab (EML). EML is dynamic hub for innovation in emerging media technologies, situated at the intersection of journalism, communication, and technology.
AI Agent Development
This research project investigates the adoption of artificial intelligence (AI) technologies in the public relations (PR) and advertising industry. AI has the potential to revolutionize how PR and advertising professionals operate, from data analysis and content creation to audience targeting and campaign optimization. This study seeks to examine the current state of AI adoption, its implications, challenges, and future prospects within these industries. The research project aims to develop a comprehensive scale for measuring trans-parasocial relationships (TPSRs). TPSRs are a relatively new phenomenon in the context of media studies and social psychology, where individuals form parasocial relationships with fictional characters or media personalities who are themselves involved in parasocial relationships with other fictional characters or media personalities. This project seeks to address the lack of measurement tools for TPSRs, allowing for a deeper understanding of this evolving social phenomenon.
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