Bi, N. C., Zhang, R., & Ha, L. (2019). Does valence of product review matter? The mediating role of self-effect and third-person effect in sharing YouTube word-of-mouth (vWOM). Journal of Research in Interactive Marketing, 13 (1), 79-95. doi: 10.1108/JRIM-04-2018-0049
Bi, C., Zhang, R., & Ha, L. (2018). The government’s public health crisis response strategies and online opinion leaders in China: A case study of the 2016 illegal expired vaccine scandal. China Media Research,14 (2): 16-28.
Ha, L., Bi, C., & Zhang, R. (2018). Leadership style and success experience of Chinese women academic leaders. China Media Research, 14 (1): 1-10.
Ha, L., Jiang, W., Bi, C., Zhang, R., Zhang, T., Wen, X. (2016). How online usage of subscription-based journalism and mass communication research journal articles predicts citations. Learned Publishing, 29, 183-192. doi: 10.1002/leap.1036.
Bi, C. (2010 in Chinese). New mobile media industry development under media convergence context. Journal of International Communication, 11, 83-88.
Bi, C. (2018). (2018). Product review videos on YouTube as eWOM. In Ha, L. (2018 ed.). The Audience and Business of YouTube and Online Videos (pp. 59-72). Lanham, MD: Rowman & Littlefield.
Zhang, R., & Bi, C. (2018). (2018). YouTube and other social media. In Ha, L. (2018 ed.). The Audience and Business of YouTube and Online Videos (pp. 85-96). Rowman & Littlefield.
Refereed Book Chapter
Zhang, R., Bi, C., & Ha, L. (2017). Motivation and positive effects of taking, viewing, and posting different types of selfies on social media. In Hai-Jew, S. (2017). Selfies as a Mode of Social Media and Work Space Research. Hershey, PA: IGI Global. doi: 10.4018/978-1-5225-3373-3
Bi, C. (2017, August 3). Book Review: The Age of Sharing by Nicholas A. John [Review of the book The Age of Sharing by Nicholas A. John]. Journalism & Mass Communication Quarterly, 94 (3). doi: 10.1177/1077699017719455
Refereed Conference Papers
Bi, C., & Zhang, R. (2019, May). Chatting with My Peers: Bridging Internal Stakeholders’ Social Media Engagement and Their Organizational Identification. Public Relations Division, 2019 ICA 69th Annual Conference. Washington DC, U.S.
Zhang, R., & Bi, C. (2019, May). Do K-Pop Consumption and Direct Contact with Koreans Affect American Audiences’ Perception on South Korea and Its Products? Popular Culture Division, 2019 ICA 69th Annual Conference. Washington, D.C.
Bi, C., & Yun, G. W. (2018, May). The need of searching prescription drug information in Google and the drug advertisement websites: A Content Analysis. Poster to be presented at Communication and Technology Division at 2018 ICA 68th Annual Conference. Prague, Czech Republic.
Bi, C., & Zhang, R. (2017, November). Direct and mediated intergroup contact: the attitudes toward Korea, Koreans, Korean culture, and Korean products. Paper presented to International and Intercultural Communication Division at 2017 NCA 103rd Annual Convention, Dallas, TX.
Zhang, R., Bi, C., & Ha, L. (2017, November). Motivation and positive effects of taking, viewing, and posting different types of selfies on social media: a cross-national comparison. Poster presented to at 2017 NCA 103rd Annual Convention, Dallas, TX.
Bi, C. (2017, September). The Effectiveness of Word-of-Mouth and Electronic Word-of-Mouth: A Literature Review. Paper presented at 2017 BEA Super-Regional Conference, Pittsburgh, PA.
Bi, C., Zhang, R., & Ha, L. (2017, May). Who are More Likely to Share Online Product Review Videos and be Influenced by them. Poster presented to the Information Systems Division at 2017 ICA Annual Conference, San Diego, CA.
Bi, C. & Zhang, R (2017, May). The Effectiveness of Online Communication Strategies on A Vaccine Crisis of China. Paper presented to the Chinese Communication Association at 2017 ICA Annual Conference, San Diego, CA.
Zhang, R & Bi, C. (2017, April). Effects of international parasocial relationships: consumption of k-pops and interest in Korea. Poster presented to International Division at 2017 BEA Annual Conference, Las Vague, NV.
Bi, C. (2016, August). The framing of online commenting: Commenting effects on audiences’ perceptions of a public health issue in the context of social media. Paper presented to the Graduate Student Interest Group at 2016 AEJMC Annual Conference, Minneapolis, MN.
Ha, L., Jiang, W., Bi, C. Zhang, R., Zhang, T., & Wen, X. (2016, June). Current citation trends of journalism and mass communication scholarship and the role of total online access as a predictor of citations. Paper presented at 2016 World Journalism Education Congress, Auckland, New Zealand.